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(18/04/2021 12:58:46 PM)

Ideas for IELTS Speaking topics (Advertising)

The key to a high score is not grammar, it is not your use of words like “moreover” or “in addition”, and it is not your use of phrases like “this is controversial issue nowadays”.

To get a high score you need to use good “topic language” (words and phrases that are related to the question topic). You need good ideas in order to answer the question well.

Advertising

 

Positives of Advertising

 

Advertising is a key part of modern business

Companies need to tell customers about their products

Advertisements inform us about the choices we have

Advertising is a creative industry that employs many people

Without advertising we would have less choice

Without advertising there would be higher unemployment

Advertising is a form of modern art

People enjoy adverts

 

Negatives of Advertising

 

Advertising manipulates people

It aims to persuade people that buying a product will make them happier

Advertisers focus on selling a brand image

They use glamorous, successful people => celebrity endorsement

We now live in a consumer culture

We are persuaded to follow the latest trend

We are encouraged to associate certain brands with a higher status

Advertisers often aim their marketing at children

Children can easily be influenced by advertisements.

Children put pressure on parents to buy them things

 

Opinions about Advertising

 

Advertising should be regulated

Advertising aimed at children should be controlled or even banned

Unhealthy foods should not be marketed in a way that attracts children

Products that can be risk to healthy should display warnings

In some countries it is illegal to advertise cigarettes on television

Warnings must be displayed on cigarette packets

However, advertising is necessary in free market economies

It creates demand for products

Governments should only censor false information or products that are harmful